The announcement is expected after Goviet(Gojek) plans to join Vietnam,
which recently revealed plans to brand it with its app and parent company.
Service integration and brand recognition completed a tumultuous period at GoViet,
which exploded with much promise on the Vietnam horse-riding scene in 2018.
Originally seen as GoViet’s local independent Vietnamese partner,
GoViet was initially offering online transportation and logistics services with the food delivery and digital payments.
The launch of GoViet two years ago complete with an independent brand and
management team marked the beginning of Gojek’s ambitious US $ 500 million international expansion plan,
as Thailand became the second independent market.
GoJek co-founder and CEO Nadim Makarem told at that time the company
“would have a great deal of confidence in the independence of local teams and
ask them to make independent and important strategic decisions about where to go.”
However, some analysts raised objections to the independent partnership model of entering this new sector,
fearing that the lack of a coordinated regional strategy would not harm or weaken the Gojek brand itself.
Goviet was one of several transportation service operators to join the modern,
competitive Uber company at the time, the regional heavyweight company being
the fourth largest with a 73% market share to date.
Google is the largest horse carriage market in Southeast Asia,
according to reports by Singapore-owned Temasek and US management consultant Bain.
Despite riding 100 million in commuter services in just one year of operation
(a 400% increase since launch), GoViet has failed to break Grab’s dominance in Vietnam and
then maintain growth with two experienced CEOs last year.
Getting the direction of its expansionary mission, passenger retention and
customer satisfaction enough to keep customers off the Grab.
Gojek, Indonesia’s most valuable startup,
has finally abandoned its first standalone unit to accommodate and
replace GoViet’s offerings with an on-demand integrated application platform that is synonymous
with digital services in the country of Indonesia. has been made.
The Gojek app will now provide GoBike motorcycle rides, GoSend logistics and
GoFood options for food delivery to customers in Vietnam.
Thanks to the two-year GoViet brand on the Vietnamese scene,
the Gojek app is operational with more than 150,000 riders and
reaching no less than 80,000 food vendors in Hanoi and Ho Chi Minh City. A local customer.
In the announcement, it also revealed that the Gojek app will be available in Thailand in the coming weeks.
However, Like Goviet in Vietnam, Gojek’s entry into the Thai market was a stand-alone GET app,
with its own founding team and motorbike taxi supply and urban food delivery services in Thailand.
And Then After two years in operation, the service set to renamed Gojek,
so as Indonesia’s most valuable startups appointed to introduce “Super Apps” that offer clones in new markets.
Mostly an Indonesia app, Gojek is a comprehensive mobile platform that offers (and grows) more than 20 services,
so now connecting over 170 million users, and 500,000 business partners across a variety of products.
It provides services, as well as more than 2 million chauffeur partners providing delivery and
delivery services across its diverse ecosystem.
