The tech giant said it supports Australia’s news media industry.
Google stated that in the event that it does not object to it being a bargaining symbol for the news media, it does not agree with what has been proposed.
“Just to clarify – Google has not objected to the idea of an Australian code overseeing the relationship between news companies and digital platforms,” she said in her latest blog published on Monday.
“We have already entered into agreements to pay publishers for content through the licensing program and many Australian publishers have joined it.
“But what we do not agree with is a law that is completely untenable from a producer and trade standpoint. We know that many of the undertones called for changes to be made in the current bill.”
Google has explained how it currently “supports”, does not “use” or does not steal news content.
“We connect you to [the stories], just as we connect you to every other page on the web – think Wikipedia entries, personal blogs, or business websites … How do we connect people to news content … The search is no different than the way it relates. A website on the home page of your soccer team, with your favorite recipe or official government websites.
The search giant also reinforced how it is not making money from news content because it is “not financially attractive to us,” which illustrates how news content last year generated only $ 10 million in revenue.
Instead, Google makes money from ads, and only when a user clicks on them.
“People come to Google to find a lot of things, whether it’s ‘how-to’ videos, recipes, sports scores, weather forecasts, organizational ideas, or home insurance,” she wrote.
“News is only a very small part of that content, and it represents a small percentage of search queries. In fact, we looked at all the billions of searches that Australians wrote on Google in the last year, and found that just over 1% had something to do with the news.”.
Google said it supported Australian news media companies and passed the “vast majority”, with advertisers paying them directly to Australian publishers.
“Over the years, we have helped publishers earn money by providing tools and technologies that help them sell ads on their sites. Companies that advertise through Google show their ads on news publishers’ websites with just a few clicks he can.”
“This removes the hard work of Australian publishers and gives them access to a large group of new advertisers – often overseas – who work with Google.”
He also explained how Australia’s low newspaper revenue is not to blame. She noted that a study conducted by Alphabetta showed that the loss of revenue was primarily due to the loss of classifieds ads for online classifieds companies such as Domains, Realestate.com.au, Carsales and Seek.
“Between 2002 and 2018, newspaper revenues decreased from $ 4.4 billion to $ 3.0 billion. Because of this decline, 92% of the loss of the classified ad was, and most of that classified revenue went to professional online service providers, which targeted areas such as advertisements. Jobs used goods, or real estate listings. Almost nobody went to Google, “Google said.
