NCT tweeted a photo as their “RESONANCE Pt.2” album teaser for NCTzens on November 8, 2020.
But, shortly, some Korean netizens convinced that the concept is plagiarized from fashion brand SUNNEI‘s “SPRING SUMMER 2020 CAMPAIGN”.
One even pointed out that member Sungchan is “dressed in pretty much the same outfit” as one that a model is seen wearing in SUNNEI’s promotional picture.
The netizen wrote, “The color schemes, the outfits, the overall layout, and the concept are simply all too similar. And some random 2020 S/S fashion shoot is not something to be homaged so that go-to excuse won’t work.”
If this isn’t plagiarism, then tell me what is. At the very least, the SUNNEI campaign must have been some sort of a reference. In which case, I really hope SM Entertainment at least got in touch with and talked to SUNNEI about using it as a reference.”
While NCT’s fans have come to the group’s defense and claimed that such themes and outfits are common to retro concepts and so cannot be seen as plagiarism.