Throughout 2020, business and industry players have a challenge after the corona pandemic hit the world.
But, there is good news, because Indonesia’s internet economy or digital economy has been able to survive and record positive growth in several sectors.
Based on the e-Conomy SEA report compiled by Google, Temasek, and Bain & Company throughout 2020, shows that Indonesia remains the largest internet economy market in Southeast Asia, with a value reaching 124 billion US dollars or around IDR 1,762 trillion by 2025.
As cited News24xx.com from the Managing Director of Google Indonesia, Randy Jusuf in a virtual media crew meeting on Tuesday, November 24th, 2020, Indonesia is still the largest digital economy country, even though it is currently a pandemic at USD 44 billion in Southeast Asia.
The reason because, the pandemic, made many people choose to stay at home and avoid crowds.
“It actually had an impact on the increase in the internet economy in Indonesia. And also there is the digital acceleration from new internet users who continue to use digital services during the pandemic.”
One sector of the internet economy that grew rapidly during the pandemic was e-commerce.
As information, e-commerce up 54 percent to USD 32 billion from only USD 21 billion in 2019. The growth of e-commerce in Indonesia was caused by people trying to sell online due to the pandemic.
“The steady growth of the internet economy like this is also happening in Southeast Asia. It was found that the digital economy in this region is growing faster due to the pandemic, reaching 100 billion US dollars this year and will exceed 300 billion US dollars by 2025,” said Randy.
Meanwhile, other online media sectors that also recorded positive growth were gaming and streaming services. It was recorded that the two services increased by 24 percent over the previous year, thus contributing to growth in Indonesia’s internet economy.
Other sectors of the digital economy recorded positive growth, such as online transportation, health services, and education.
“COVID-19 has changed the way of life for many people in Southeast Asia, and the development of the digital financial services sector, HealthTech and EdTech is needed to adapt to changes taking place in society,” said Partner and Leader of Southeast Asia Private Equity Practice at Bain & Company, Alessandro Cannarsi.
