Terry Mills has lost his battle with Covid-19 after being in a coma in a hospital in Mexico.
The boss of Big Talent Group has died, aged 38, with his passing announced by Max Bowden on his Instagram account.
Celebrities across the globe had been highlighting Terry’s plight in recent weeks and pledging to help with an auction to help with his hospital costs.
A separate GoFundMe has also been set up to raise money for Terry, who fell ill on a business trip, last month.
Stars including This Morning’s Alison Hammond, Holby City’s Chizzy Akudolu, and EastEnders’ Max Bowden, Natalie Cassidy, Gillian Taylforth, and Letitia Dean have all donated.
Grease and music legend Dame Olivia Newton-John has also donated a prize, along with Spurs star Harry Winks, AJ, and Curtis Pritchard, the cast of Eastenders, TOWIE star Yazmin Oukhellou as well as BGT winner Richard Jones and Our Girl actor Danny Hatchard.
Rio Ferdinand was the latest to pledge support for Terry on Wednesday.
As the boss of Big Talent Group, Terry has worked with some of the biggest stars in the UK for more than two decades and is well-loved in media and industry circles.
The GoFundMe has already raised nearly half of its £100,000 target.