As a result of the COVID-19 pandemic, a heavy equipment mechanic was laid off at the company where he worked in Jakarta.
Not being discouraged, he changed the steering wheel to make organic noodles to support his family.
The 28 year old man named Septian.
He is a resident of Jalan Kerantil, Srengat District, Blitar Regency.
After being laid off due to COVID-19, Septian decided to return to his hometown since May, because the company he worked for was not operating.
But while at home, Septian was not silent.
He tries to surf in cyberspace to find business opportunities that he can do in his hometown.
Armed with a culinary business that has been undertaken before, Septian decided to open a more challenging culinary business.
Septian admitted, if he used to sell noodles not made by his own hands, now he makes it himself.
Not only that, he also never sold online before.
Called organic noodles, Septian admitted to adjusting the lifestyle of the community in the midst of the COVID-19 pandemic, which is shifting to healthy food.
He prepares his own noodles in combination with mustard greens.
In addition to producing a fresh green color on the appearance of the noodles, the taste of these mustard noodles is also not like normal noodles.
Septian and his wife used to produce mustard noodles at night. The dough, only flour mixed with eggs.
Then knead with mustard greens which have been blended until smooth.
The dough is then printed with noodles and ready to be cooked the next day when the order via the WhatsApp application appears.
“From 10.00 am until evening I served orders via WhatsApp.
Usually crowded orders for lunch in offices. I sell one portion of organic noodles for IDR10 thousand without postage.
But if it’s more than 1 kilometers, I only ask for a minimum order of 3 portions, “continued this Vocational High School graduate majoring in mechanical engineering.
The marketing strategy implemented by Septian is able to attract the attention of netizens.
Because he understands the desires of online shoppers who are worried about high postage prices, he frees up his homemade organic noodles.
In addition, the name organic noodles and the display of food photos that tempt faith, are able to make netizens curious.
Not only that, he also provides a unique topping for his organic noodles. Namely barbecue, curry chicken, and dim sum.
From the results of this creative thinking, the organic noodles offered by Septian always sell out before 05.00 pm.
Every day, 30 servings of organic noodles are delivered to various customers who always miss organic noodles for their diet.